These days, it really is quite imperative that a Scout Group have some kind of online presence.
Ken and Colin — recording live and in public! — discuss the importance of Scout groups having some sort of online presence, and then for two reasons.
Even having something like a Facebook Page for a group — or a website with a contact form — enables members of the community to find your group and get in touch easily, if (say) they have questions about the program or need a little guidance as to how to get their child signed up. This also enables other members of Scouting to get in touch with your group easily, if (again, say) they’ll be visiting the area and are looking for an opportunity to link up.
Beyond that, though, having an online presence can help drive recruitment, and maybe even fundraising, for your group. This is the way that younger parents — and youth themselves — communicate, research, and reach out; if you’re not meeting them where they’re at, you run the risk of missing them entirely.
Google Domains is a cheap way to get a domain name, and allows you to then use Google Sites tech to build a basic site. Facebook, Instagram, and Twitter need no introduction...and for those feeling a little braver, these free resources may help create an even richer web presence.
A first shout-out goes to Scouter Greg, who wrote in asking for some guidance on accessing the oft-discussed Burtonsville Island.
And a second shout-out goes to Scouter Carl, who wrote in to inform us that Squirrel Scouts merchandise was back in stock at The Scout Association’s online store.
And as always, a big thank you to the folks at Scouting Radio for rebroadcasting Scouting Stuff episodes to their worldwide Scouting audience. If you're listening to us on Scouting Radio right now, let us know; reach out and get in touch. We'd love to hear from you.
Slow Burn, by Kevin MacLeod